About

Operators who've actually run the businesses we now help transform.

AItillery is an operator-led AI advisory and implementation firm. We combine one structured method, ARGUS, with hands-on leadership experience from healthcare and retail.

WHY AITILLERY

Five strengths.
One combination.

The combination · 01–05

Operational leadership

Leadership

Systematic prioritisation

Prioritisation

Regulatory insight

Regulation

Operational execution

Execution

Client independence

Independence

We have carried responsibility for operations, people, compliance and the bottom line ourselves, mainly in healthcare and retail.

Five comparable parameters turn the analysis into concrete decisions, with the logic behind every recommendation visible to you.

Governance and compliance are part of judging what is appropriate and feasible, not something added at the end.

A fast operational MVP, or straight to full implementation, integration and scaling, when that is the better route.

The roadmap is yours. ARGUS can recommend process changes, simpler technology or no AI at all, whoever builds.

We have carried responsibility for operations, people, compliance and the bottom line ourselves, mainly in healthcare and retail.

Five comparable parameters turn the analysis into concrete decisions, with the logic behind every recommendation visible to you.

Governance and compliance are part of judging what is appropriate and feasible, not something added at the end.

A fast operational MVP, or straight to full implementation, integration and scaling, when that is the better route.

The roadmap is yours. ARGUS can recommend process changes, simpler technology or no AI at all, whoever builds.

THE OPERATORS

CPH · DK

CO-FOUNDER · CEO

Mads

PHARMACIST · OPERATOR · STRATEGIST

Pharmacist by training. Operator by trade. Strategist by instinct. Mads spent 20+ years scaling pharmacy chains, building aesthetic clinic groups, and running e-commerce platforms across Scandinavian healthcare and well beyond it. Most of it through the chapter executives never put on a slide: payroll deadlines, supplier renegotiations, regulatory inspections, the quiet Tuesday meeting where a system either holds or breaks. Running healthcare businesses taught Mads what makes strategy hold and what makes it come apart. ARGUS™ is what he built to tell them apart.

AItillery is the conclusion. A firm where the people running the audit and writing the roadmap are the same people who've shipped what worked, walked away from what didn't, and lived the operational consequences either way. The clarity we deliver is the clarity we wished someone had delivered to us.

"I've been accountable for making decisions work in real operations. ARGUS is designed to make the reasoning behind those decisions clear, including when the right answer is not to build."

MSc. Pharm., University of Copenhagen

AI Strategies for Business Transformation, Northwestern Kellogg

AI in Healthcare, Johns Hopkins University

Serial entrepreneur and founder of multi-vertical high-performing businesses

Architect of ARGUS™, AItillery's proprietary methodology

CPH · DK

CO-FOUNDER · CHAIRMAN OF THE BOARD

Bilal

PHARMACIST · BUILDER · STRUCTURAL DISCIPLINE

Pharmacist by training. Operator by ownership. Builder by trade. Founder and owner of one of Denmark's leading pharmacy chains. Builder of multiple specialty healthcare ventures across Scandinavia. Bilal has spent his career inside the part of healthcare that doesn't make headlines: the unglamorous operational layer where the actual margins live, where regulators ask uncomfortable questions, and where the difference between a good business and a failed one is rarely about strategy and almost always about execution.

Inside AItillery, Bilal anchors the structural discipline that turns a clean roadmap into one that earns conviction from budget, board, and the operator chair. He reads the contract before he reads the pitch. He asks the awkward question in the negotiation. He treats every recommendation as a hypothesis the operator chair will test.

"Healthcare doesn't reward clever. It rewards what holds. Every recommendation we make has to earn its place in the budget, the board meeting, and the inspection no one warned us about."

MSc. Pharm., University of Copenhagen

Founder and owner, one of Denmark's leading pharmacy chains

Multi-venture healthcare operator, Scandinavia

M.Sc. in Organizational Psychology, Roskilde University

Mini MBA in Artificial Intelligence, AROS Business Academy

CPH · DK

HEAD OF GOVERNANCE & COMPLIANCE

Anja

PHARMACIST · REGULATOR · COMPLIANCE LEAD

Pharmacist by training. Regulator by experience. Operator by trade. Anja has spent her career inside every layer of Scandinavian healthcare that decides whether a system can be trusted: pharmacy operations and chain leadership, the Danish Medicines Agency where she advised on pharmacovigilance systems, and now a major Danish pharmaceutical company on the global safety side. Most operators see one of these worlds. Anja has built her career inside all three.

Inside AItillery, Anja owns the discipline that decides whether healthcare AI is allowed to ship at all: governance, GDPR, and quality management systems. She has led GDPR implementations end to end, drafted DPAs and DPIAs from the ground up, and onboarded over a thousand healthcare workers in two weeks. She knows the difference between compliance theatre and compliance that holds.

"In healthcare, compliance isn't a constraint you bolt on at the end. It's the foundation you either build correctly from day one, or rebuild expensively at the worst possible moment."

MSc. Pharm., University of Copenhagen

Special Advisor, Pharmacovigilance System Service Management, Danish Medicines Agency

Safety Business Analyst, Global Safety Technology, major Danish pharmaceutical company

Team Lead Pharmacy Operations, Scandinavian pharmacy operator

GDPR lead, DPAs, DPIAs, Quality Management Systems

CPH · DK

ENGINEERING LEAD

Per

PHARMACIST · systems builder · operations engineer

Pharmacist by training. Builder by instinct. Operator by trade. Per has spent his career on the side of healthcare that doesn't make headlines: the part where someone actually has to build the thing, ship it, and keep it running when nobody's watching. He taught pharmaceutical science at university level in Australia and practised clinical pharmacy in a metropolitan hospital, working daily with the external partners and suppliers that keep a hospital running. Then he came home and built a national veterinary e-commerce platform from the ground up: vendor selection, logistics architecture, EU-wide next-day shipping.

Inside AItillery, Per anchors the systems that make the strategy real. He reads the infrastructure before he reads the roadmap. He asks what happens when the system is under load, not just when it's in the demo. He treats every deployment as something that has to survive the pharmacy floor at 4 PM, not just the boardroom pitch.

"A system only earns my trust once I've built it, broken it under real load, and rebuilt it stronger. That's not caution. That's how you avoid shipping something that collapses the first time a real operation leans on it."

MSc. Pharm., University of Copenhagen

Structured and launched a national veterinary e-commerce and logistics platform

Advanced project management across pharmacy chains and digitalisation

COO, multi-site Danish pharmacy group

M.Sc. in Organizational Psychology, Roskilde University

HOW WE WORK TOGETHER

One direction.
One discipline.

Mads anchors the operator instinct and the strategy. Bilal anchors the structural discipline. Anja anchors the governance and compliance. Per anchors the systems that make it all run. Four lenses. One discipline.

We’ve built businesses together. We’ve scaled them. We’ve also closed the ones that didn’t work. The lessons from both sides are why AItillery won’t take on work where we can’t deliver clarity.

If you engage AItillery, you work directly with the people accountable for the audit and the delivery. Development capacity is provided by associated specialists, while delivery management and quality assurance remain with AItillery.

NEXT STEP

Ready for clarity?

The first conversation is free. We'll tell you honestly whether AItillery is the right fit, or whether your situation calls for something different. Operators owe each other straight answers.

Book a call

aitillery

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status: online

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estD. 2023

aitillery

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status: online

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estD. 2023

aitillery