Privacy Policy

AItillery ApS

Last updated: [DATE]

Effective date: [DATE]

1. Who We Are

AItillery ApS (“AItillery”, “we”, “us”, “our”) is an AI transformation consultancy registered in Denmark under Company no. DK45831973, with its registered address at Avnedvej 15, 2730 Herlev, Denmark.

Email: support@aitillery.com

Address: Avnedvej 15, 2730 Herlev, Denmark

2. Scope

This Privacy Policy applies to personal information we collect through our website at https://aitillery.ai (the “Website”), our consulting engagements, email and telephone communications, and third-party platforms we use in connection with our services. This policy is written primarily for visitors and clients based in the United States. If you are located in the European Economic Area or Denmark, please refer to the Danish-language version of this policy available on our Danish site.

3. Information We Collect

3.1 Information You Provide

We collect personal information you voluntarily provide, including your name, email address, phone number, company name, and job title when you submit a contact or booking form, request a consultation, or engage us for services. When we enter into a consulting engagement, we may also collect billing details (processed by our payment provider — we do not store card numbers), company registration information, and correspondence related to the engagement.

3.2 Information Collected Automatically

When you visit our Website, we may automatically collect device and browser information (IP address, browser type, operating system), usage data (pages visited, time on page, referral source, click paths), and cookie and tracking data as described in our Cookie Preferences page.

3.3 Information From Third Parties

We may receive professional or business information about you from publicly available sources (such as LinkedIn), analytics providers, or marketing platforms.

4. How We Use Your Information

We use your personal information for the following purposes:

Providing services: responding to enquiries, delivering consulting engagements, processing payments, and managing client relationships.

Communications: sending service-related messages such as project updates, invoices, and scheduling confirmations. We may also send marketing communications with your consent; you can opt out at any time.
Website improvement: analysing how visitors use our Website to improve content, functionality, and user experience.
Legal compliance: meeting tax, accounting, and regulatory obligations, and enforcing our Terms & Conditions.
Security and fraud prevention: protecting our Website, services, and users from unauthorised access or misuse.

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

5. How We Share Your Information

We do not sell your personal information. We may share it with:

Service providers: companies that help us operate our business, including hosting, email, CRM, analytics, and payment processing providers. These providers act on our instructions under written agreements.
Professional advisers: lawyers, accountants, and auditors where necessary.
Authorities: law enforcement, regulators, or courts where required by law or legal process.
Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

Provider

Purpose

Location

[Framer B.V.]

Website hosting

[EU (Netherlands)]

[Google Workspace]

Email and calendar

[US ]

[GoHighLevel]

Booking, CRM, communications

[US ]

[Plausible Analytics]

Website analytics

[EU (Germany)]

6. Cookies and Tracking

For detailed information about the cookies and tracking technologies we use, your options, and how to manage preferences, please see our Cookie Preferences page.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy:

Client and contractual data: for the duration of the engagement plus 5 years (to meet legal bookkeeping obligations and address potential claims).
Marketing consent records: until you withdraw consent.
Website analytics data: 12 months.
Enquiry data (no engagement): 12 months after last contact, unless you request earlier deletion.

8. Data Security

We use reasonable technical and organisational safeguards to protect personal information, including encryption in transit, access controls, and contractual protections with service providers. No method of transmission or storage is completely secure. If you have concerns about the security of your information, contact us at support@aitillery.com.

9. Children

Our services are not directed at individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

10. Your Rights and Choices

10.1 All Users

You may contact us at support@aitillery.com to request access to, correction of, or deletion of your personal information, or to opt out of marketing communications.

10.2 California Residents (CCPA / CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act:

Right to Know. You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of collection, the business purpose for collection, and the categories of third parties with whom we share it.

Categories of personal information collected (CCPA categories):

Identifiers (name, email address, IP address, phone number)
Commercial information (services purchased, billing data)
Internet and electronic network activity (browsing data, cookies)
Professional and employment-related information (job title, company name)
Inferences drawn from the above
Right to Delete. You may request deletion of personal information we have collected from you, subject to legal exceptions.
Right to Correct. You may request correction of inaccurate personal information.
Right to Opt Out of Sale or Sharing. We do not sell personal information as defined under the CCPA/CPRA. If we use tracking technologies that constitute “sharing” for cross-context behavioural advertising, you may opt out through our Cookie Preferences page or by enabling Global Privacy Control (GPC) in your browser.
Right to Non-Discrimination. We will not discriminate against you for exercising your privacy rights.
Authorised Agents. You may designate an authorised agent to make a request on your behalf. We will require written authorisation or a power of attorney.

To exercise your rights, contact us at support@aitillery.com. We will verify your identity before processing any request.

10.3 Other US State Privacy Laws

If you are a resident of Colorado, Connecticut, Virginia, Texas, Oregon, Montana, Utah, or another state with comprehensive privacy legislation, you may have similar rights. Contact us at support@aitillery.com to exercise them.

10.4 Do Not Track / Global Privacy Control

We honour the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a valid opt-out request for the sale or sharing of personal information and for non-essential tracking.

11. International Visitors

AItillery is a Danish company. If you are located outside the United States, your personal information may be processed in the United States or Denmark. Where we transfer personal information internationally, we rely on appropriate safeguards including the EU-U.S. Data Privacy Framework and Standard Contractual Clauses approved by the European Commission.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local supervisory authority. For full details, please refer to the Danish-language version of this policy on our Danish site.

12. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated on our Website and, where appropriate, by email. The “Last updated” date at the top indicates the most recent revision.